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My Role

UX/UI Designer, UX Researcher, Problem Solving, Wire framing, Visual Design.

Project Overview

The Purest Solutions is launching an AI-powered skin app. This app enables users to scan their skin via daily selfies and receive tailored skincare suggestions based on their unique skin profile.

However, the app has a lot of user experience defects that need rectification for a smoother and more effective usage. After a series of research and ideation processes, I’ve been able to solve these problems in the best way possible.

Problem Statement

The current AI-powered skincare app lacks effective personalization leading to a generic approach that does not cater to individual skin types, concerns, and preferences. Users, especially those belonging to marginalized ethnic groups or specific sexual orientations, encounter difficulties due to a complex interface, and data privacy concerns, resulting in a lack of trust and engagement with the app.

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Business Goals

1. Develop an AI-powered skincare app that effectively caters to

     diverse user demographics, including individuals from different

     ethnic backgrounds and sexual orientations.

2. Create a seamless and intuitive user experience, thereby increasing

      user engagement, retention, and overall app usage

3. Enhance data privacy to build user trust and satisfaction, fostering a

     positive brand reputation and enhancing the app's credibility.


User Problems Beyond the existing app feature:

  • Users struggle to find skincare products that cater to their specific skin concerns and goals, and a lack of trust in generic skincare advice.

  • Users may feel uncertain about relying solely on AI-driven recommendations without consulting human skincare experts.

  • Users express fears about sharing personal data with the app or misuse of their sensitive information.

  • Users feel disengaged due to a lack of interactive features and a supportive community within the app.

  • Users from diverse cultural backgrounds worried about the content and recommendations may not adequately address their specific cultural skincare practices and needs.

  • Users with visual impairments or limited technological literacy, may face challenges in accessing the app's features,


I wanted to understand the needs of the users and the challenges they faced with using similar apps. So, I began my research process with the Secondary Research method because we were short on time to conduct user surveys.

market research, reading skincare articles and competitive analysis, I identified the unique pain points that Various users face while doing skincare,

  • Lack of ability to adjust product recommendations based on varying climates throughout the year, resulting in skincare routines that may not be suitable for different seasons.


  • Many apps overlook gender-special skincare concerns, leading to recommendations that may not meet the distinct needs of men and women


  • Apps with complicated user interfaces and navigation may discourage some users, especially those who are less tech-savvy.


User Solutions Beyond the existing app feature:

  • Implement virtual navigation and screen-reader features to accommodate users with diverse abilities.


  • Offer a feature that allows users to track the progress of skincare journey and make adjustments to their routines.


  • Implement the user profile system that collects detailed information about users' skin types, concerns, and product preferences.


  • Provide option to analyze regional weather data. Users to receive personalized suggestions for each season.


  • Tailored recommendations that cater to the unique requirements of both men and women, recognizing the differing characteristics of their skin.

Target Audience:

  • People of the age group 18 years and above

  • People of different genders and backgrounds

  • People who are trying out skincare and need assistance to make an informed decision

User Persona

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Rachel’s skin needs are constantly changing. She has tried out many products/routines before but still has difficulty figure out what works the best for her skin. She also works full-time so she doesn’t always have time to do the research she needs to better take care of her skin.

Pain Points

  • Too many products and too much time spent to filter through information.

  • Don’t always see expected results from money invested into products.

  • Not aware of what products / ingredients are good or bad for her skin.


  • Understand her skin needs and products to better manage her skin health over a long period of time.


  • Build on effective skincare routine.


  • Feel more confident about her skin


  • Needs recommendations which products are effective for her skin concerns.

  • Needs to know how her skin is performing

  • Needs to be able to see that her products are actually working

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Alex leads a busy life in the fast-paced tech industry, often spending long hours at his desk. He's health-conscious and enjoys outdoor activities like hiking and biking on weekends. He has a minimal skincare routine but recently noticed some signs of aging and occasional breakouts, which have led him to consider exploring a more comprehensive skincare regimen.

Pain Points

  • Limited knowledge of suitable skincare products and routines for his skin type and concerns.

  • It’s challenging to research and experiment with different skincare products due to his demanding schedule.

  • Doesn’t want to use skincare products that are overly complicated or time-consuming.


  • Simplify his skincare routine to address specific skin concerns effectively.

  • Gain a better understanding of skincare products tailored to his skincare needs.

  • Improve his overall skin health and maintain a youthful appearance.


  • Personalized skincare recommendations based on his skin type, concerns, and lifestyle.

  • Looks for educational resources and tips that offer practical insights into maintaining healthy skin.

Information Architecture

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User Flow

Key process of AI powered skin scan and order placement

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UI Kit

For AI powered skin care app, I came up with a unique and consistent set of icons to use throughout the app. The icons play a significant role in the app. They are used for navigation and notifications, for providing feedback on scanned skin spots and for giving skin care advice. Because of their functional importance, the icons had to be straightforward, realistic, and color blind friendly.

Hi-Fi Designs

After research and analysis, I identified important areas for improvement and made priority revisions that aligned with the product’s goals.

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Slogan &
Short Instruction

Large headings and short introductions on each screen, the users are educated about the app on a basic level.

Iconic Image

The onboarding screens represent positive and friendly images that attract users’ attention. Image to be enlarged and seamlessly merged to screen background.

Navigation Button

The users are encouraged to tap “get started” to go the next or “Sign In” if they are returning users.

Old Version

New Version



Old Version

New Version

Slogan &Instruction

Resulted in a better user experience and clarity for user. The separated message section allows users to streamlines the face scan process.

Face Scan Options

AI application in facial recognition and analysis with live (direct phone’s camera) and static (picture) inputs

Navigation Bar

Reorganized the tabs based on the project analysis, and protruded the image taking icon to highlight the AI experience.



Old Version

New Version

Page Header

Unified page header structure with “ process navigation button + Page Goal + Voice Instruction”

Face Scan Options

The notification message pop up when the photo is successfully taken the photo, giving the clear breathing space

Navigation Bar

Tips need to be paying attention are placed directly to the face scan position.

Action Button

One of the photo taking process when the app captured the user’s face, click action button to next step



Page Header

Unified page header structure with “ process navigation button + Page Goal + Voice Instruction”

Old Version

New Version

Options Highlighted

To increase the user’s readability by creating colored background to the options of each question.

Action Button

The action button is floating above the navigation bar to help users navigation through each step.



Old Version

New Version

Analysis Results

Clicking to check different category analysis result. Switch icon and text color to green informs the user’s selection

Option Bar

Keep the Navigation Bar consistently to the bottom of the app throughout the pages. Darker blue background informs selected option



Old Version

New Version

Analysis Results

Option bar re-organized to the top page due to content sequence and design hiarchy.

Action Button

Main navigation button to be consistently placed on the lower section of the page.


Next Steps

  • Complete the MVP app version and create a comprehensive design flow


  • Generate an evening regimen to complete the builder


  • Conduct usability studies to validate whether the pain points users experienced have been effectively addressed.

Key Takeaways

For this project, brand research, market research and a comprehensive evaluation of the users helped the company build a trustworthy product. In addition to this, the consistent design language helped shape customer's perception about a company.

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